Another reader: "Freakonomics", authored by Steven D. Levitt & Stephen J. Dubner.

In the chapter "The Ku Klux Klan and Real-Estate Agents", I like their logic on deduce the effects on these terms in real-estate advertisements: -

Five Terms Correlated to a Higher Sale Price

  • Granite
  • State-of-the-Art
  • Corian
  • Maple
  • Gourmet

Five Terms Correlated to a Lower Sale Price

  • Fantastic
  • Spacious
  • !
  • Charming
  • Great Neighbourhood

The logics are simple: laterally think the effects on putting those terms. That's quite a great discovery to me on reading other advertisements Money mouth