Another reader: "Freakonomics", authored by Steven D. Levitt & Stephen J. Dubner.
In the chapter "The Ku Klux Klan and Real-Estate Agents", I like their logic on deduce the effects on these terms in real-estate advertisements: -
Five Terms Correlated to a Higher Sale Price
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Granite
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State-of-the-Art
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Corian
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Maple
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Gourmet
Five Terms Correlated to a Lower Sale Price
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Fantastic
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Spacious
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!
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Charming
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Great Neighbourhood
The logics are simple: laterally think the effects on putting those terms. That's quite a great discovery to me on reading other advertisements